The Brand

Founded in 2020 by Sarah Abouzahra, the brand is a fusion of purpose, passion and art with each collection driven by a unique concept. Driven by the ancient Egyptian idea of " Ka" —the life force that symbolizes protection, energy, and individuality.

Sarah's designs aim to embody the essence of human spirit. The jewelry is meticulously handcrafted by both Egyptian and global artisans, using high-quality materials like 925 sterling silver, brass, and 18k gold-plating, complemented by precious stones. Each piece reflects seamless blend of beauty, meaning and timeless craftsmanship.