The Brand
Sarah Abouzahra established the brand in 2020, founded on the principle of contemporary direction having each collection inspired by a certain concept. It is a Cairo-based online store that features handmade bold jewelry having a statement shown with each piece. Sarah is convinced that jewelry is the perfect way to bring life to an outfit and enhance your best features. The pieces are made by Egyptian craftsmen using 925 sterling silver, brass, 18k white or gold plated using precious stones